Find Plant-Based Hair Products for Curly Hair & Natural Hair Styles – Evolving Textures

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Plant-Based Hair Care Crafted For
Long-Lasting Moisture, Hold & Shine

Defined Curls That Last All Day

For natural hair that’s soft, vibrant and full of life

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Natural Hair Care Products Built Specifically for Kinky, Coily & Curly Hair

Rejuvenate, Revitalize, Replenish Moisture & Shine

This is for you if you've felt products available to you have neglected truly textured hair and natural beauty. We’ve created naturally derived and salon tested formulas that hold & control to create intricate designer styles that support growth, moisturized shine & maximum longevity.

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Designed to maintain locs, twists and braids for longer lasting results

A gril with curly hair, styled to appear straight using plant based hair products

No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Flaking or Caking

Crafted by hairstylists who truly understand the unique needs of kinky, coily, curly, and wavy hair types, Evolving Textures is thoughtfully designed to cater to all hair textures. Made with love and care, because your hair’s health and beauty are at the heart of what we do.

Smooths, conditions, thickens and nourishes

At last, products you’ll absolutely fall in love with! Our natural styling essentials are specially crafted to give your hair maximum control, deep moisture, and a beautiful shine, making it easier than ever to elevate your natural styling game.

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Save more by bundling or Subscribe & Save to get your favorite hair products delivered right to your doorstep.

Retain moisture, restore elasticity, softness and shine

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Meet The Creator

Introducing Nadra Smiley, the genius behind Evolving Textures Hair Products!

Nadra Smiley is a true trailblazer in the beauty industry, redefining the way we care for our natural hair. With over 20 years of expertise as a natural hair stylist and educator, she’s poured her passion into researching and developing top-tier solutions for textured hair. Based in Chicago, Nadra is not just a natural hair expert—she’s a celebrated beauty entrepreneur, inventor, and multi-award winner, proudly holding a U.S. patent and several trademarks. In January 2013, she founded Evolving Textures Hair Care, driven by a deep commitment to understanding and honoring African hair culture.

Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.

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Nadra Smiley founder and Evolving Textures O Gel developer with big smile and short curly hair

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Evolving Textures was created to celebrate and protect the beauty of textured hair.

As a Natural Stylist & Hair Braider, I saw firsthand how most products catered to chemically treated hair, leaving natural curls, coils, and kinks underserved and vulnerable to damage. Through over 20 years of research and sourcing natural oils and botanicals, we crafted nourishing, effective formulas that enhance moisture, protect the scalp, and honor every unique texture. Today, our products are cherished for the shine, strength, and confidence they bring to our community.

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